Choosing the Right Shade: A Guide to Finish&Bloom’s Foundation and Concealer Range

Your skin is unique. Your tone is beautiful. And your beauty deserves to be celebrated exactly as it is.

At Finish&Bloom, we believe makeup should enhance, not cover. And when you find your perfect shade, it doesn’t just look good — it makes you feel empowered.

Our complexion collection is crafted with love, intention and inclusivity — with 41 foundation shades and 13 concealers, vegan, cruelty-free, and designed to honour every face, undertone and mood.

Because choosing your makeup is not just a routine — it’s an act of self-love.

 Step 1: Meet the Range — Made for Real Skin, Real Life

Our Soft Matte Foundation offers breathable, buildable coverage with a smooth, skin-like finish that wears beautifully from morning till night. Paired with our Matte Waterproof Concealer, it blends seamlessly to correct, brighten and define without creasing or drying out the skin.

✔️ Created for fair, medium, deep and rich skin tones
✔️ Suits warm, cool and neutral undertones
✔️ Suitable for everyday wear or full glam
✔️ 100% vegan, cruelty-free and skin-friendly

✨ Yes, your shade exists. Yes, your skin is enough. And yes, you deserve the best.

Step 2: Try Before You Buy — From Anywhere

Choosing your shade online has never been easier — or more fun.

With our Virtual Try-On Tool, you can try on your foundation or concealer in real time, using your camera or a photo. No need to visit a shop — just your glow, from home.

✨ How it works:
    1.    Head to the product page of your choice.
    2.    Click “Try On”.
    3.    Use your camera or upload a photo.
    4.    Instantly see how every shade looks on your skin.

 It’s not a filter. It’s real-time shade matching — powered by tech, backed by self-love.

💗 Step 3: Understand Your Undertone

Knowing your undertone isn’t just helpful — it’s empowering. It helps you choose with clarity and feel confident in your decision.

Here’s a simple guide:
    •    Cool undertones: Skin leans pink, red or blue. Silver jewellery tends to suit you.
    •    Warm undertones: You may notice yellow, peachy or golden tones. Gold jewellery flatters you best.
    •    Neutral undertones: A balance of both — you suit a wide range of shades.

🔍 Still unsure? Let the Virtual Try-On be your mirror — trust what you see and feel.

 What Our Community Is Saying

“I’ve never felt so seen in a foundation range. Using the Try-On made it effortless — but the real magic was how confident I felt once I wore it.”
— Anna, UK

“The concealer is a game-changer — but what truly touched me was how it made me feel in my skin.”
— Yasmin, UAE

“I used to think makeup was for hiding. Finish&Bloom showed me it’s actually about loving myself more.”
— Amira, Ireland

🌸 Finish&Bloom Reminds You: You Are Enough

We’re not just helping you find your shade — we’re here to remind you that you’re worth celebrating.

Every click, every choice, every mist of makeup is an act of love towards yourself. Let it feel like it.

✨ You are your best version.
✨ Your skin doesn’t need permission to glow.
✨ Loving yourself isn’t vanity — it’s power.

⸻

Ready to find your perfect match?

Do it for you.
Do it because you deserve to feel seen.
Do it with Finish&Bloom.

👉 Start Your Virtual Try-On Now → www.finishbloom.co.uk